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Italian Wine - An Overview

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Having spent many years in marketing I realize the intrinsic value of outstanding packaging. It would be foolish to disregard the powerful pull nice packaging has on the final decision to buy. Even "nice wine packaging" design has a set of ground rules that are driven by price points and industry norms. The point I want to make--a nice wine label design would not work well relative to say an Auto Zone product packaging design.

Buy only one bottle of each wine. If you find that you like ...
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